Blogger brawl: Vogue slams online show-offs, bloggers bite back

The article has prompted a furious backlash from bloggers and their fans


In an online discussion reflecting on the highs and lows of Milan Fashion Week, staff bemoaned the presence of “pathetic” and “desperate” fashion bloggers, whose own wardrobes were stealing attention from the catwalk shows, reports The Times.

They condemned the bloggers’ tendency to wear clothes that were often provided free by fashion brands in return for exposure on blogs and Instagram feeds.

Sally Singer,’s creative digital director, wrote: “Note to bloggers who change head-to-toe paid-to-wear outfits every hour: please stop. Find another business. You are heralding the death of style.”

The article has prompted a furious backlash from bloggers and their fans who sense anxiety among the old guard that they are no longer the arbiters of what’s hot and what’s not.

Shea Marie, a fashion influencer with a million followers on Instagram, said: “The only thing that is ‘pathetic’ here is this jealous catty and hypocritical article you’ve just published. You are exactly the type of people that have given the fashion world the cold, unwelcoming and ruthless reputation it has had in the past. Thankfully those times are changing…I would think an institution such as Vogue would respect young entrepreneurs instead of belittling them.

“It’s ironic how you make degrading comments about influencers and then put them on your international covers to boost sales.”

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