VMO has wrapped up its second annual Ultimate Media Champion competition, bringing together more than 250 agency professionals from Sydney, Melbourne and Brisbane for a six-week program focused on health, fitness and mental well-being.
The initiative, which ran across Fitness First and Goodlife Health Clubs within the VMO Active network, combined weekly in-person training with expert-led webinars on nutrition and mental health delivered by Gotcha4Life.
The program culminated in a final high-intensity circuit designed by Fitness Lifestyle Group.
Andy Chamoun, executive general manager FLG Australia, said: “We’re proud to be partners of the Ultimate Media Champion for the second year in a row, to bring this incredible, high-impact event to life through the combination of the VMO Active network and our dedicated trainers.”
Winners announced
Six participants were named Ultimate Media Champions, judged on their commitment throughout the program and performance in the final challenge. Winners and runners-up shared in a $50,000 prize pool.
Paul Butler, managing director of VMO, highlighted the program’s broader impact: “This year’s Ultimate Media Champion has once again proven the positive impact that health and wellness can have on this industry.
“It’s been incredible to see so many agency professionals actively participating and supporting one another throughout their wellness journey, week after week. It has really shown the strength and unity of our media community,” Butler said.
2025 Ultimate Media Champions
Sydney
Winners
Amy Tran: Mindshare
Thomas Grainger: Wavemaker
Runners up
Michaella Williams: EssenceMediacom
Karem Elsayed: Wavemaker
Melbourne
Winners
Janet Xu: Wavemaker
Joshua Lau: Mindshare
Runners up
Jennifer Kong: Wavemaker
Steven Thai: Principle Media Group
Brisbane
Winners
Claire Pretorius: OMD
Sam Carlin: Dentsu
Runners up
Inez Ormrod: EssenceMediacom
Tom Sterling: Scout Frontier
Main image: Claire Pretorius: OMD, Sam Carlin: Dentsu