VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
The outdoor media company will continue to represent media within Fitness First, Goodlife Health Clubs, and ZAP Fitness across Australia.
Paul Butler: "It's a watershed moment for us as we boldly launch our new office media network in Australia"
DCOOH provides the ability to dynamically optimise creative that can be personalised to the individual screen
VMO also unveiled its new identity and brand positioning at the event
"Outdoor Done Differently is a position that speaks true to our past and connects to our future"
Header Bidding allows VMO to offer its inventory to multiple demand partners at the same time
• Chirakkal will be responsible for leading VMO’s programmatic platform
• MD Paul Butler: "I'm delighted that our team are getting the recognition they truly deserve"
• There will be 10 next-gen, attention capturing screens throughout the precinct
• Advertisers now have access to nine of VMO’s next-gen screens
• The VMO retail network is across 430 locations
• VMO worked with Data2Decisions to independently build and verify the audience reach methodology
• VMO has designed a limited number of tailored launch packages