Veridooh has added two senior appointments to its London office as the independent out-of-home (OOH) verification company accelerates expansion in the UK market.
Jon Kemp joins as Agency and Client Partnership Director after 15 years in OOH, most recently as Head of National OOH Agency Sales at Alight Media, where he helped launch MIXR, the UK’s largest full-motion network.
Georgia Rousselot has been appointed Senior Account Manager, joining from Talon, where she managed major agency and advertiser accounts.
The hires come as advertisers and agencies increasingly push for independent OOH verification to become standard practice across the UK market.
Kemp said of his new role: “I’ve always been passionate about OOH, and I’m incredibly excited to help introduce new, transformative technology to the UK market.
“With independent verification, we can increase brand confidence and accelerate the growth of the entire channel. Veridooh’s vision and world class team excites me as I believe it will be pivotal to elevate the OOH industry globally.”
Mo Moubayed, Veridooh Co-founder and Co-CEO, said: “We have seen a surge in demand from brands and agencies in the UK, who now understand the value that independent verification brings to their OOH campaigns.
“Brands are driving this demand by requesting that their media partners verify their OOH campaigns. It is no longer a nice-to-have, and to keep up with this demand we have hired two of the best in the industry.
“Jon is a seasoned client partner who is an avid listener and can articulate complex issues in simple terms. Georgia is a superstar account manager, making them both perfect additions to our team as we further our partnership efforts in the UK.”
Top image: Georgia Rousselot and Jon Kemp