Val Morgan Group has announced a global first, cross-platform partnership with the world’s largest entertainment fan site, FANDOM. In a statement, Val Morgan said the partnership reveals another piece of its overall strategy, with the group now offering digital publishing alongside its existing assets in cinema, out-of-home and custom publishing.
A fan-powered, fan-trusted source of entertainment, FANDOM is home to millions of users providing a platform where they can explore, contribute to and celebrate the world of pop culture across movies, gaming and entertainment.
With more than 2.5 million users throughout Australia and New Zealand (Nielsen, 2018), Val Morgan will exclusively represent FANDOM in these markets, amplifying its online content onto the big screen and reciprocally offering cinema advertisers with the chance to reach an engaged, online audience. FANDOM uses authentic, compelling content to drive advertising strategy, which appeals to both its influential users as well as advertisers.
Val Morgan said brands like FANDOM have a specific audience that appeals to advertisers. Their market-leading advertising and branded content strategy aligns closely with that of Val Morgan.
Dan Hill, CEO, Val Morgan Group, (pictured) commented, “We’re thrilled to announce our partnership with FANDOM. This is a very natural extension to our strategy of seamlessly connecting brands to the most passionate people. The partnership will offer clients both contextually relevant content and brand-safe environments, which is key to agencies effectively executing their screen strategies.”
Walker Jacobs, COO, FANDOM, said, “FANDOM is excited to partner with Val Morgan to power and align some of the strongest entertainment assets in the Australian and New Zealand marketplace. There is a lot of natural synergy between FANDOM and Val Morgan and this partnership allows both companies to maximise the opportunity in best serving brands and consumers in new, compelling ways.
“We feel that forming a strategic partnership with Dan and his organisation will provide a massive opportunity for the FANDOM brand, in addition to elevating the Val Morgan’s in-cinema and out-of-home assets.”
The cross-platform partnership is set to commence January 1, 2019 with Val Morgan anticipating strong interest from brands looking to reach engaged audiences.
Top Photo: Dan Hill