Here is a Mediaweek outdoor gallery showcasing the latest creative work as displayed across the Val Morgan Outdoor (VMO) network.
The campaigns being showcased are:
Cricket Australia – Geo-Targeted
VMO, in partnership with Cricket Australia, delivered a unique data driven out-of-home solution targeting supporters of competing teams in this summer’s Big Bash League (BBL).
The campaign concentrated on BBL’s heartland – mums and children – a core viewing demographic amongst VMO’s 25+ million cumulative audience.
In what was a first for Cricket Australia, audiences were geo-targeted based on Cricket Australia data that identified how suburbs aligned with various teams.
Arnott’s Tim Tam Messina – Australia Day Launch
On Australia Day, Arnott’s Tim Tams launched their new Gelato Messina flavoured Tim Tam range with a first-to-market activation.
Arnott’s partnered with VMO to launch their new “Chill me” Tim Tam range, driving awareness to the new temperature-activated packaging.
The launch experience featured a custom-built digital refrigerated unit utilising a live digital thermometer. Pulling live data from the Bureau of Meteorology, the refrigerated units were programmed to open at a set temperature on the day, giving away 13,500 chilled packets of the never-before-tasted Tim Tam biscuits across three days.
Network Ten, I’m a Celebrity…Get Me Out of Here! – Location Domination
To promote the premiere of the fourth season of the hit family entertainment television series I’m a Celebrity…Get Me Out of Here!, Spark Foundry and Network Ten partnered with VMO to deliver a 360° campaign domination at Sydney’s iconic Manly Wharf – a media first at a landmark commuter hub that attracts more than 16,000 visitors daily.