Social-first creative agency Two Palms Media has added Ferrari and Turo to its client roster, securing retained appointments across social media, content production and brand partnerships.
The appointments continue a growth run for the Sydney-based agency, which earlier this year appointed Scott Walker as Executive Creative Director and expanded its PR capabilities through a partnership with FORWARD.
Two Palms now counts Ferrari, Turo and Jaguar Land Rover among its automotive clients, alongside brands including Netflix, Red Bull, Adidas and Gelatissimo.
Scott Walker
Turo appoints Two Palms for Australian social
Turo appointed Two Palms in March to manage its Australian social presence, with the agency handling social management, content production, creator management, influencer activations, and brand partnerships that feed into Turo’s global channels.
“We’ve been working with Two Palms for a few months now, and we couldn’t be happier with the work so far. From the outset, we chose them for their ability to create truly social-first, platform-native content – and their team just gets our audience,” said Turo’s Brand and Campaign Manager, Alex Tchornopiski.
“What sets them apart is how integrated they are as an agency. They’re not just managing our social – they’re across creator management, brand partnerships and content production, all under one roof. They’ve been instrumental in helping us localise the Turo brand for Australia – building a strategy that celebrates Aussie locations, Aussie creators and the Australian way of life.”
Alex Tchornopiski
Ferrari expands retained relationship
Two Palms has also been managing Ferrari Australasia’s organic social channels and content production since December 2025. The retained remit includes social strategy, local video production and content across Instagram and Facebook, including work around Casa Ferrari at the Melbourne Grand Prix and training for dealerships across Australia.
Founder and managing director Ed Ringwood said the appointments reflected the agency’s continued focus on automotive and lifestyle brands, as marketers increasingly shift towards platform-native and culturally driven content strategies.
Ringwood said Ferrari presented a unique challenge for the agency, balancing entertainment-led social content with the expectations of one of the world’s most recognisable luxury brands.
“Ferrari is one of the most iconic brands on the planet – the challenge of creating social content that is genuinely entertaining while protecting and enhancing that premium brand feel is exactly where we do our best work. And Turo is a brand with real clarity of identity and enormous potential to build something distinctive in social,” he said.
Ed Ringwood
He added that brands succeeding on social platforms were moving away from heavily branded or trend-chasing content, with algorithms instead rewarding authenticity and cultural relevance.
“The brands winning in social right now aren’t the ones copying memes or pushing heavily branded content – the algorithms are filtering that out,” Ringwood said.
“What’s actually being rewarded is authentic, culturally connected content that genuinely engages people.”
Ringwood said both Ferrari and Turo had embraced the agency’s approach to social, which centres on audience engagement, creator integration and locally relevant storytelling designed to scale across platforms.