The second leader’s debate between Scott Morrison and Anthony Albanese will be broadcast on Channel Nine and 9Now after Lego Masters on Sunday, May 8, from 8:45pm.
The hour-long debate will also stream across the websites of The Sydney Morning Herald and The Age.
To be moderated by Sarah Abo, the leader’s debate will feature a panel of the country’s preeminent journalists asking questions of the two leaders ahead of the election on May 21.
Spearheading the panel will be Nine’s political editor Chris Uhlmann. He will be accompanied by David Crowe, chief political correspondent for The Sydney Morning Herald, and Deb Knight, host of the afternoon program on Radio 2GB.
Darren Wick, director of news and current affairs for Nine, said: “In less than three weeks, 17 million Australians will head to the polls to determine who will govern the nation for the next three years. With inflation at its highest rate in more than 20 years, house prices spiralling to unattainable levels and interest rates set for successive hikes, this will be one of the most important elections in recent times. Coupled with climate change, global insecurity, stagnant wage growth and aged care, both leaders have their work cut out for them to sell their respective policies. We can’t wait to see how this debate will unfold.”
This week, Pathmatics released their findings on where, how much, and what messaging our nation’s biggest political parties are spending their digital advertising dollars on.
They found that the Liberal party initially focused its messaging on promises to improve the environment and help recover the economy. However, as of last week, it shifted gears to focus more on critiquing Labor’s track record around economic management, increasing their digital ad spend in the last week by 5X.
The Labor party has taken a different tactic, with spend remaining steady throughout the period but with nearly 400 different creatives deployed, frequently changing its messaging to respond to the news cycle. This includes highlighting the parties plans to create more jobs, to calling out the Liberal party on false promises.
See More: Pathmatics reveals digital ad spend of major parties ahead of the federal election