TikTok for Business has launched the TikTok Agency Accelerator Program, which aims to foster the development of talented professionals in the Australian media industry.
The program is designed to champion the growth of emerging leaders in the media agency sector and provides an opportunity to accelerate professional development while diving into topics such as the evolution of sonic branding, e-commerce and creator-led content.
Participants in the program will be given the opportunity to take part in four key sessions, held both virtually and in-person, in New South Wales and Victoria.
The program will be rounded out with a two-day residency, with the aim of further up-skilling the next generation of media industry professionals through captivating commentary and insights into the ever evolving ad space.
Selected participants in the program will dive into modules including mega trends shaping the industry such as community commerce, future of brand building, the trust equation and the art of storytelling.
Brett Armstrong, general manager, global business solutions, TikTok Australia & New Zealand, said: “From day one, media agency partners have been a priority for us at TikTok. This program is a part of our ongoing passion for supporting and inspiring creative thinking in agencies.
“We look forward to further developing our relationships with emerging leaders as they create impactful media campaigns that help brands succeed,” he added.
Andrew Cambridge, head of agency, TikTok Australia and New Zealand, said: “We have curated some of the best local and international speakers to inspire creativity and curiosity during the five month program.
“We hope to see agency leaders take this as an opportunity to think beyond traditional advertising to tap into new audiences,” he added.
TikTok For Business is calling for media agency leaders with a recommended minimum of five years experience, from both holding groups and indies, to self-enter or nominate for a chance to secure a spot within the fully-funded program.
Thirty entrants will be selected to participate in the TikTok Agency Accelerator Program, with the winners to be announced in mid March and the sessions commencing from April 2022.