TikTok celebrates Sydney Gay and Lesbian Mardi Gras media partnership with campaign


TikTok will livestream its Mardi Gras Visionary Voices Celebration on Thursday, February 29, from 5:30pm to 8:30pm.

TikTok Australia is launching its inaugural TikTok Visionary Voices list and pride campaign, #YouBelongHere, to mark its official media partnership with Sydney Gay and Lesbian Mardi Gras.
The platform will amplify the voices within its community, showcasing creators, partners, and the significance of embracing your authentic self through a year-long program, a commitment embodied in TikTok’s Mardi Gras Visionary Voices initiative.

TikTok’s Visionary Voices will share unique community stories and experiences throughout the year and at Sydney Mardi Gras, recognising 13 Australian LGBTQIA+ creators and small business owners who are using the platform to educate, entertain, and advocate for this community.

“The LGBTQIA+ community is one of the strongest and most vibrant communities on TikTok, and we take great pride in spotlighting, celebrating and uplifting this amazing part of our community,” a TikTok spokesperson said.


“We’re committed to amplifying the voices of our diverse creators as they continue to reach new audiences, build careers, and drive a positive impact in Australia. TikTok’s Visionary Voices will be at the centre of TikTok’s and Sydney Mardi Gras’ festivities, and, throughout 2024, will continue to remind us that pride is a year-round celebration worth embracing each day,” they added.

Gil Beckwith, Sydney Mardi Gras CEO, said: “Our partnership with TikTok is a fantastic expression of our shared journey towards greater visibility and connection within the LGBTQIA+ community.

“TikTok has emerged as a vital platform for the voices of the LGBTQIA+ communities, enabling individuals to share their stories, celebrate their identities, and find a sense of belonging. This partnership magnifies our collective efforts to foster an environment where everyone can be their authentic selves, freely and proudly.”
TikTok’s Visionary Voices are recognised across three categories, including Creators, Small Business Owners, and Industry Disruptors. The creators will also share their experiences on the official @SydneyMardiGras TikTok account.

TikTok Visionary Voices


@cleopatratrashbag (she/her) Adelaide: Kayla, a proud queer advocate on TikTok fosters a safe space for the LGBTQIA+ community, inspiring others to embrace authenticity and live boldly.
@lindynrowland (he/him) Melbourne: Lindyn, a proud Wiradjuri & Waiben Island Gay man in Naarm (Melbourne), is renowned for his TikTok catchphrase “Hi my Tiddas & Budoos.” He inspires both the Blak and LGBTQIA+ communities through his daily vlogs, aiming to create a safe and inclusive space where everyone feels valued and respected.
@mitch.greer (she/her) Sydney: Mitch is a transgender creator based in Sydney known for her fashion, beauty and GRWM live streams. Her quick wit and humour along with her unique outlook on being trans is what keeps her TikTok viewers engaged.
@sofialigeros (she/her) Canberra: Sofia, once a corporate worker, she now embraces van life as a nomadic traveler. On TikTok, she shares her spontaneous adventures across Australia and the globe, reflecting her transformation from societal expectations to her authentic, free-spirited self.
@pierreelhagee (he/him) Sydney: Pierre- Anton is known on TikTok for his globally recognised “pierre-verse” characters, humorous skits, creativity and bubbly personality.


Industry Disruptors:

@edanmcgovern (she/her/they/them) Sydney: Edan is a standout figure in the TikTok community, adored by many. As a comedian and podcaster, she brings charm and a fresh perspective to the Sydney comedy scene.
@stupidmaya (she/her) Sydney: May-a is a 22-year-old singer-songwriter and content creator who amplifies her voice as a proud lesbian through her music on TikTok. Delving into themes of identity and neurodivergency, May-a’s work gained recognition in 2022 with a feature on Flume’s “Say Nothing,” topping Triple J Hottest 100 and appearing in Netflix’s Heartbreak High.
@rebelwilson (she/her) Sydney: Rebel is an Australian actress, writer, and producer who champions body positivity. Renowned for her iconic roles like Fat Amy in ‘Pitch Perfect’ and ‘Isn’t It Romantic’, Rebel has soared to fame as a Hollywood actress, captivating audiences all over the world with her talent and authenticity.
 @itsrachibaby (she/her) Melbourne: Srirachi is a dynamic force igniting the Australian music scene and TikTok with her electrifying energy and talent. Hailing from Naarm (Melbourne), and of Vietnamese descent, Srirachi stormed onto the scene in 2020 with her debut single “Arky,” collaborating with acclaimed artist, Ecca Vandal.

TikTok Visionary Voices


Small Business Owners:

@styledbyesther (they/them) Melbourne: Esther Rix, Melbourne’s glamorous drag queen sensation dazzles audiences with her singing talent and entrepreneurial flair. As the owner of Styled by Esther, a leading custom wig styling business, she creates stunning wigs for drag and burlesque artists worldwide, including stars from Drag Race franchises.
@eiitanbroude (he/him) Perth/Sydney: Eitan’s unwavering passion for fashion led him to pursue a career in the creative realm after school. Studying fashion design, he established his own distinctive fashion brand and now showcases his genderless and seasonless clothing on TikTok whilst creatively expressing himself.
@Joshandmattdesign (he/him) Melbourne: Josh & Matt, artists, designers, and TikTok creators from Melbourne, spread love and creativity through their content. They invite their global audience on a wild ride decorating their dream house and sharing inspiring lifestyle moments.
@nursajat237 (she/her) Sydney: Nur Sajat is a self-made beauty industry entrepreneur who has built a successful cosmetics company called ‘Nur Sajat Beautician’ in Sydney.

TikTok’s Mardi Gras Visionary Voices Celebration will be live streamed on Thursday, February 29, 5:30 pm – 8:30 pm on @tiktoklive_aunz.

Hosts Jeremy Franco @jezbreezy, and Triple J host, Latifa Tee @latifatee, will interview some of our most innovative queer creators such as @mitch.greer, @eiitanbroude, and @edanmcgovern, with music performances by G Flip @gflipmusic and Srirachi @itsrachibaby.

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