The Wall Street Journal | Barron’s Group has announced that it has appointed WeThinkMedia as its exclusive advertising representative across Australia and New Zealand, effective immediately.
WSJ | BG is a global news organization that provides news, information, commentary and analysis, and boasts a global reach of 101.9 million monthly unique users, with 9.2 million in APAC alone.
WeThinkMedia (WTM) is a marketing sales agency providing access for Australian based companies to advertise with a range of international media partners, and their audiences, both domestic and global. It has grown to become the largest agency of its type in Australia.
The WeThinkMedia team is now in market presenting WSJ | BG’s array of content and targeting solutions which span digital, video, audio, print, editorial alignments, branded content, research, and events.
Advertisers also have access to WSJ | BG’s proprietary data solutions that include Dow Jones InSite, which unlocks key audience trends; Dow Jones Thematic Targeting, to effectively gauge user intent; and SafeSuite which provides context and sentiment analysis and helps to align brand messaging with suitable environments.
Peter Wiltshire (pictured), executive director, WeThinkMedia, said: “The Wall Street Journal | Barron’s Group is an indispensable resource for influential decision-makers globally and essential to advertisers seeking a premium audience – locally and globally – across digital, display, print, events and content creation. The early response from the ANZ market is fantastic, and we’re proud to add WSJ | BG to our exceptional international partner portfolio.”
Julia Clyne, head of media sales & The Trust, Asia Pacific, Wall Street Journal | Barron’s Group, said: “The Wall Street Journal | Barron’s Group provides the platform where minds are made and brands are built through award-winning content that informs the decision making of influential professionals around the world. We look forward to working with WeThinkMedia to help Australian and New Zealand advertisers build trust, consideration and engagement among the world’s most ambitious people and businesses.”