The Trade Desk surveyed 2,002 Australian consumers in late 2023.
Marcus Betschel: “The next big challenge is often the one that is already here.”
"If you were to rebuild the internet from the ground up, you would not rebuild it with cookies"
Jeff Green: "We have never been in a better position to capture greater share of the $1 trillion advertising TAM"
James Bayes: "This partnership underscores our commitment to diversifying our retail data offerings"
"Advertisers should be looking ahead to where the market and audiences are headed, and if you ask me, BVOD is it"
"I have been working with many leading brands that are getting ready for a better, cookieless future"
Jeff Green: "I’m confident we will continue to gain share, especially in key growth markets such as CTV"
Plus: The biggest trends in the market
Plus: Famolaro on her journey with The Trade Desk and what to expect from them in the year ahead
Stephanie Famolaro: "It's arguably the biggest game-changer in retail we've seen in decades"
"The Trade Desk benefits from a rich yet highly complex dataset with very high integrity"
"The open internet has a great many strengths over walled gardens"
The campaign argues that the solution to Google’s dominance is advertising on the open internet
