The Sydney Morning Herald launches independent schools website hub

Sydney Morning Herald schools

• The hub will contain sponsored content articles covering topics tailored for families

The Sydney Morning Herald has launched a hub on its website to allow parents to research NSW Independent schools to find an education that best aligns with their child’s needs.

Launching today, Independent Schools 2021 will be a hub that allows parents to research Independent schools across NSW using a search function filtered by gender, geography, religious denomination and boarding. 

“We are thrilled to launch this new initiative and showcase the variety of Independent school options for parents looking at going down this path. In due course, this important initiative will be rolled out to other markets, particularly Victoria,” said Jo Clasby, director of client partnerships – publishing. 

There are a wide range of priorities that will influence parents’ decision-making when it comes to choosing a school for their child. Some families seek a school that reflects their faith or culture or has a record of high academic achievement. Some will continue a tradition and enrol a child at a school attended by a parent or relative. Cost and proximity are key determinants for many; perceptions around a school’s student behaviour and discipline policies inform others.

Specific co-curricular or extra-curricular opportunities can be a drawcard; also, whether the International Baccalaureate curriculum is available. An added dimension is whether a child is a candidate for enrolling in early-learning, junior school or high school.

The education hub will contain custom pages on each school, showcasing the benefits of that education facility and what they have to offer, helping to make what can be a difficult decision clearer.

Housing information about Independent schools in one place, the hub will contain sponsored content articles covering topics tailored for families considering sending their child to an independent school. The hub will also contain enquiry forums that link directly to schools, videos and more allowing the users to learn more about schools.

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