The Media Store wins ZircoDATA search engine marketing account

The media store - Stephen Leeds and Jacquie Alley

Daniel Minichiello: “They challenged us to think differently with their search innovation being unparalleled”

The Media Store has won the search engine marketing (SEM) account for ZircoDATA, a document and record management companies in Australia, following a competitive pitch.

The account is the first standalone performance win for the independent media agency, which manages its other clients’ search accounts within a broader cross-channel mix.

ZircoDATA is a market leader in records and information management (RIM), providing secure document storage and recording lifecycle solutions, from information governance and digital conversion through to storage, language services and secure shredding since 1995. With world class record centres across Australia, the company delivers solutions that reduce business risk and inefficiencies, securely protecting and managing customers’ records and information 24 hours a day, every day of the year.

Daniel Minichiello, Zircodata sales and marketing group director, said The Media Store was a standout agency throughout the process and understood the business beyond SEM

“They challenged us to think differently with their search innovation being unparalleled. Their performance team are not only experts in their craft but incredibly likeable and agile, onboarding our accounts within weeks.

“They transitioned us to a more sophisticated bidding platform and are building impressive live dashboards integrating our CRM and paid media activity. We are excited about the partnership and the results that will follow,” Minichiello added.

The Media Store CEO, Stephen Leeds, said welcomed the new account and said it was an opportunity for the independent agency to dive into the B2B space showcasing its performance credentials

“Over the years we’ve had to shake misconceptions that we are a traditional above-the-line media agency. We have always been ahead of the curve in the digital and performance media space, having our own trading team in-house that works closely with our strategists, planners and buyers, ensuring that our integrated responses exceed client objectives.”

The ZircoDATA account adds to The Media Store’s new business wins, including About Time We Met, Travel Texas and Cure Cancer.

Top image: Stephen Leeds and Jacquie Alley

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