RMIT University students will gain access to networking, mentoring, educational panels and career opportunities through a new partnership with The Marketing Club.
The collaboration is The Marketing Club’s first official university partnership. It will connect RMIT marketing students with TMC’s community of almost 18,000 marketers across Australia and New Zealand.
READ MORE: Veracity Research partners with The Marketing Club for Brisbane event on marketing effectiveness
READ MORE: Jon Evans to headline inaugural Marketers Day Sydney
TMC members will also have the opportunity to mentor emerging marketers, share their experience and help support the next generation of industry talent.
Connecting students with industry
The partnership has been designed to give students a stronger understanding of the marketing industry before they graduate.
It also aligns with RMIT’s Applied, Authentic, and Active approach to learning, which focuses on real-world experience and commercial understanding.
As AI and emerging technologies reshape marketing roles, both organisations said closer collaboration between education and industry is becoming more important.
Chanel Clark, founder of The Marketing Club, said the partnership reflects where marketing education is heading.
“Marketing is changing faster than ever, which means preparing the next generation of marketers needs the help of people in the industry, it can’t be the job of universities alone,” Clark said.
“Students need more than a qualification when they graduate, they need relationships, confidence and a genuine understanding of how our industry works. That’s exactly what this partnership is designed to create.
“TMC has grown into one of Australia and New Zealand’s largest marketing communities because we bring people together to learn from each other, so we’re excited to extend this opportunity to support and mentor emerging talent which is more vital than ever for the good of the industry.”
Bridging the classroom and workforce
Daniel Rayne, senior marketing lecturer at RMIT University, said the partnership would create new opportunities for students as they prepare to enter the workforce.
“I’m very excited about the opportunities the partnership between The Marketing Club and RMIT as a Career Development Learning Partner will create for our students,” Rayne said.
“This partnership helps bridge the gap between the classroom and the workforce by providing students with invaluable industry-informed learning through exposure to career pathways, networking opportunities, skill development and the capabilities employers value.
“This is a genuine win-win partnership that will create lasting value for both our students and the broader marketing community.”
TMC said the RMIT partnership marks the next chapter in its growth from a networking community into an organisation helping shape the future of the marketing profession.
The organisation also said the collaboration could open the door to future partnerships with universities across Australia.