The GPT Group appoints Hatched across its retail portfolio

Hatched appointed by GPT

Paul Mansfield: “Hatched won us over with a combination of media nous and their no-nonsense approach”

ASX-listed Australian property company The GPT Group has appointed Hatched to manage its media account following a competitive pitch.

GPT manages a $32 billion portfolio of assets, including 11 high-quality shopping centres across Australia, such as Melbourne Central, Pacific Fair and Rouse Hill Town Centre.

The independent agency will work with the the property company’s retail team to deliver communications strategy, planning and buying media across channels including offline, search, display, programmatic and social with a localised approach for each of the Group’s centres nationwide.

Paul Mansfield, GPT general manager marketing, campaigns and content, said: “Hatched won us over with a combination of media nous and their no-nonsense approach.”

Cat Edghill, Hatched Sydney managing partner, said the agency was looking forward to helping the agency drive its national portfolio of retail destinations.

“Given our retail credentials, GPT is the perfect client for us. Most importantly, the team shares our desire to work in true partnership which is what we’re all about.”

The agency’s win comes after it was appointed by toilet paper brand Who Gives A Crap last month.
Hatched will be Who Gives A Crap’s only Australian media agency joining a roster of high-calibre agencies across Australia, the UK and US, helping the brand to create important change.
Executing strategies using media planning and buying across all channels excluding performance, Hatched and Who Gives A Crap will make it fun to do good kicking off the relationship with the continued rollout of a global brand campaign across connected TV, out-of-home, social and retail media.
Read more:
Hatched wins Who Gives A Crap toilet paper

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