Taboola has extended its advertising reach in the Asia-Pacific region, appointing former Yahoo executive Sebastian Graham as the APAC director of agency development. This move is part of Taboola’s ongoing efforts to enhance its presence and collaboration with agencies, brands, and technology partners in the region.
In his newly created role, Graham will lead the establishment of Taboola’s APAC agency development team, focusing on fostering partnerships and supporting client success with native advertising.
Taboola lists their recent initiatives as part of their commitment to agency success, with a particular emphasis on technological advancements. Notably, the company highlights its Generative AI technology for content and copy generation in ad creative. Additionally, Taboola reports significant progress in its performance advertising-focused bidding technology, Maximize Conversions.
Graham brings almost two decades of experience in senior agency, marketing, media, and tech roles across Australia and the broader APAC region. His recent role as director – native APAC at Yahoo contributed to the highest product growth in the business. Prior to this, Graham held key positions in performance and technology leadership for Bohemia Group and UM Australia.
Taboola’s appointment of Graham reflects its strategic approach to regional growth and collaboration in the APAC advertising landscape. The appointment follows Taboola’s recent announcement that its Skimlinks platform has recorded significant growth in Australia, with an expanded team.
As reported in September 2023, Skimlinks, which is owned by Taboola, continues to grow its stable of Australian publishers and has operated across APAC for the past four years. The leading commerce content platform platform has a strong presence in Australia, attracting several leading national news publishers.
The Skimlinks team has doubled in-market since 2020, opening offices in Sydney, Melbourne and Bangkok, and recording 25% revenue growth across APAC last year.
The recent wins, accompanied by sustained growth across the platform, has prompted the business to appoint digital executive Jade McDade as its new APAC director for Skimlinks.
Top Image: Sebastian Graham