Steve Wren promoted to business director at The Edison Agency

steve wren

A newly created role for the Agency’s Steve Wren

Design and brand strategy agency The Edison Agency has announced the internal promotion of Steve Wren from group account director to the newly created role of business director.

On the new position, Wren said: “It’s been a great and exciting learning curve coming from the world of advertising and media to a more single-minded brand strategy role – and the amazing work and client retention the team have delivered across blue chip FMCG and indie startups alike is testament to our ‘Design for Good’ approach.”

“This role is reflective of the business’s ambition to push forward with new client-led solutions, and truly integrate The Edison Agency as the expert branding extension to the client/management teams.”

The new role will help to facilitate the agency’s evolution in tandem with the client’s business needs while maximizing the social purpose and impact of the company. With a focus on innovation, the newly created role will see Wren working closely with Michael Tsapazi, general manager and founder of the agency Amber Bonney. Wren will continue to lead the overall relationships from client servicing, partnerships approach, integrated product development and innovation to team management.

2022 has seen The Edison Agency listed on the Australian Financial Review’s (AFR) Fast 100 Startup, coming in at No. 82. The company is currently pursuing B Corp Certification, and is working to create positive change across the business, echoing Wren’s mention of the company’s ‘Design for Good’ initiative.

With the agency already achieving a 3.5% commitment of total revenue to ‘Design for Good’ initiatives, including cash donations, and pro-bono and low-bono programs for people in the creative industry.

Already having established himself as a central member of the agency’s team, Wren will oversee strategy development, client profitability, and client organic revenue growth and ensuring the Account Management team deliver faultless brand execution across established and new-to-market programs.

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