The Edge has announced the appointment of two youth operators to its leadership team – Marty Doyle joins as head of content and Andy Walsh has been appointed head of commercial strategy.
Their combined experience across music, entertainment, and a range of brands that have shaped youth culture globally, will further cement The Edge’s place in the hip hop and RnB scene while presenting new opportunities for brands to connect with increasingly hard to reach youth audiences.
Of the appointments, Emily Copeland, general manager of The Edge said, “Both Marty and Andy have a strong track record of growing communities around brands through music-led content and experiences. The passion they both have for music and audio content, and their abilities to break the mould creatively, will be invaluable as we grow The Edge. I am very excited to welcome them to the team.”
On joining ARN, Marty Doyle said, “This is such an awesome time in our cultural landscape. We have some of the best home-grown talent and stories in the world right now and I am absolutely thrilled to be joining a team committed to celebrating our local heroes and helping create a platform to crown even more. I am incredibly energised in my new role and creating a new vision for The Edge that is rooted in innovation and discovery. I look forward to working closely with all my peers in the industry to create a new style of commercial radio and content that matters to all young Australians.”
With over 15 years in the music industry, Doyle has worked for some of the top music and cultural organisations including the Mushroom Group, Inertia Music, Modular, Sydney Festival, FBi Radio, Vice and Red Bull. He has worn many hats from journalist, radio presenter, artist manager and A&R consultant to festival producer.
Andy Walsh has pioneered campaigns with the world’s biggest brands and artists, collecting Cannes Lions and Clio’s industry awards for his work along the way. His major collaborations include Brian Eno, Childish Gambino, Grimes, Nike, Microsoft and Red Bull. Walsh is also the co-founder of Listen, a New York brand experience agency specialising in audio branding and marketing innovation.
As an established leader and entrepreneur, Walsh builds brands and businesses to positively impact culture. With 20 years of global agency and media experience in brand and creative strategy, his passion is to drive marketing innovation that connects with consumers and helps brands grow. His approach has built long-term client relationships and delivered strong commercial growth for clients and businesses alike.
Of his appointment as head of commercial strategy, Andy Walsh said, “From a young age music has been a core part of my life. Music is like nothing else on this planet, it sparks emotions, drives culture, and shapes trends, and throughout my career I have been fortunate to create programs that add to this massive global passion. To join The Edge and help craft a platform that inspires a mass audience is a rare opportunity and I am excited by the chance to impact culture at scale.”
Doyle commenced at The Edge in September and Walsh began last week. Both positions will report to Emily Copeland, general manager.
Top Image: Walsh and Doyle