With a start date of March 10th, there are only 100 days left until South By South West (SXSW) festival kicks off in Austin, Texas.
The first round of showcasing artists includes Def Jam’s Armani White who will lead the charge, hot off the success of his viral single Billie Eilish alongside Brooklyn rapstress Lola Brooke. Former Calle 13 singer iLe will return to SXSW with a Grammy and a list of collabs (Bad Bunny, Residente, Mon Laferte, Natalia Lafourcade, Ñengo Flow, Adrian Quesada) under her belt. Additionally, South Korean rapper Beenzino makes his SXSW premiere, while underground hip-hop collective Balming Tiger, whose latest single features RM of BTS, return with their whole crew in tow.
Featured speakers will include Andrew Callaghan, David Chang, Julia Ducournau, Scott Galloway, Valerie June, Miranda Kerr, Paul “Triple H” Levesque, Cheech Marin, Hamilton Morris, Esther Perel, Ginni Rometty, Kara Swisher, Anne Wojcicki, and more. Keynotes will come from Patagonia CEO Ryan Gellert, as well as editor-at-large of New York Magazine Kara Swisher, Grammy Award-nominated artist Valerie June, and more next March.
Mediaweek is offering an official tour of SXSW, with the custom experience designed and curated by Greg ‘Sparrow’ Graham. The tour will inspire new tech innovations and maximise both attendees’ careers and overall experience while at the festival. The packages include travel, accommodation, SXSW registration, and exclusive experiences including a VIP happy hour with SXSW guest hosted by Mediaweek.
Registrations for the Mediaweek tour are now open. Full details can be found here.
Sparrow has been an attendee at South by South West for years and is excited to use his experience and knowledge to curate the ultimate experience in Texas.
“I’m thrilled to be the host of the first Mediaweek Official SXSW Tour in Austin, Texas in March 2023,” he said.
“I love the city and can relate to its Keep Austin Weird motto. SXSW is awesome – it celebrates the convergence of tech, music, film and culture. Innovation and inspiration are literally on every corner, it’s the best festival in the world. As an Official tour, you will have an insider’s view, VIP access to tips and experiences, and the time of your life.”