The Brag Media will exclusively represent Australia and New Zealand audiences for Variety.
This new partnership arrives less than 12 months after Penske Media Corporation’s first deal with The Brag Media to launch its 10th international edition of Rolling Stone back in November 2019.
Variety’s group publisher and CRO Michelle Sobrino-Stearns said:
“We are excited to partner with The Brag Media to expand our partner base in Australia and New Zealand.”
The Brag Media’s CEO Luke Girgis (pictured) added:
“Variety is simply iconic, and we are extremely privileged to have such an influential publication join The Brag Media as we cement ourselves at the centre of the music and entertainment industry.
“Variety will offer The Brag Media’s fans, brands and partners access to premium content, audiences and insights.”