Premium French brand Piper-Heidsieck has been announced as the official champagne partner for the Australian Open in a new three-year deal.
As part of the deal, Piper-Heidsieck will construct a Champagne House on Grand Slam Oval and the champagne will be poured throughout licensed outlets across the Australian Open precinct including public and corporate spaces and premium restaurants, Rockpool and Nobu.
Australian Open tournament director Craig Tiley said: “We are delighted to partner with such a premium and internationally awarded Champagne House as Piper-Heidsieck.”
Tennis Australia chief revenue officer Richard Heaselgrave said: “Piper-Heidsieck is recognised around the world for its excellence and prestige and we are very excited to welcome it on board for the Australian Open, starting in 2019.”
The Australian Open attracts over one million fans to the precinct each year.