The Ads That Made Us: Mints, making it, and the man your man could smell like

The Ads That Made Us Sep 8

This Week: Germaine Hendrik, Nick Murdoch, and Regan Hancock

Whether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them.

Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us.

Germaine Hendrik – Head of Marketing, APAC, Quantcast

Mentos, Fresh goes better

“There were a few variations of this ad on TV while I was growing up, and my favourite version was when one guy wearing a black suit sat on a bench that was being painted white and got white stripes on the back of his suit, essentially ruining it for his interview or whatever appointment he was going to in the office building.

“I absolutely loved that he leaned into the situation and decided to get white stripes all over his suit instead – the message of making the most out of whatever life throws at you stuck with me with that one ad, and it has ever since!”

Nick Murdoch – Managing Partner, Yango

Swan Lager, They said you’d never make it

“The Swan Lager ‘They said you’d never make it’ ads in the late 80s were epic, and just so 80s. Big songs, big hair and big on emotion. Heroing Australians that made it on the world stage (there’s also Wayne Gardiner, Ben Lexcen, Ken Done etc.) was inspirational.

“As a keen young golfer, the Greg Norman one really hit home for me and I’ve never forgotten it (despite me being 10 and it being a beer ad!). Like many things in the 80s, it had a lot of emotion behind it and was great storytelling. Sometimes today’s work can seem very disposable in comparison. This was classic MOJO work, they really did create the best, and most memorable, jingles. Genius.”

Regan Hancock – Group Strategy Director, Hatched

Old Spice, The man your man could smell like

“It was just bizarre, really well written, and really well shot. It did a great job at reframing a brand I had never considered. ‘The tickets are now diamonds’ lives in my head rent-free.”

See Also: The Ads That Made Us: Rex, roasts, and too many rabbits


Top Image: Germaine Hendrik, Nick Murdoch, Regan Hancock

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