Despite the rise, Australia is still among countries with a lower proportion of consumers accessing online short-form news videos.
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
Initial members include Foxtel Media, YouTube, Samsung Ads, Disney Advertising and SBS
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
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Andrew O'Keefe, When celebrities post on global news events, The Block, SAS Australia
They also shared their thoughts and opinions about YouTube's offering, what stood out in the presentation
Google Australia managing director Mel Silva: "YouTube does it all"
"As trading conditions improve in digital advertising, YouTube can expect to see revenue growth improve"
Take charge of your entertainment budget. What other platforms made the Mediaweek Top 5 streamers?
• Plus BBC Studios, The Australian Marketing Institute, Shaun Micallef
• The 2022 Awards will be held at Sydney’s iconic live music venue, The Hordern Pavilion
• Australians spend a daily average of six hours and 13 minutes online
