All posts tagged "Yahoo DSP"

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  Partnerships

  Yahoo DSP taps Guardian in push for cleaner programmatic supply

  Through the integration, advertisers using Yahoo DSP can access The Guardian’s inventory via a unified platform.

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  News

  Yahoo DSP rolls out agentic AI to automate key advertiser tasks

  Campaign activation tools allow advertisers and partners to connect external AI agents via MCPs.

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  AI & Data

  No more ‘shiny toys’: Yahoo’s Maddie Basso rips up the playbook

  She’s the ‘bleeding purple’ Yahoo exec who wants to banish ‘rinse and repeat’ strategies.

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  Streaming

  Netflix moves to new ad metric as platform hits 4 millions Aussie viewers

  The streaming giant is expanding ad tech, data and creative capabilities globally.

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  Audio

  Spotify drops a marketer’s album and backs it with impact data

  The rollout comes with research showing Spotify delivers greater attention, engagement and ROI than social platforms.

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  Opinion

  The supply chain wake-up call: Why smart brands are rethinking programmatic from the ground up

  'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth:...

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  Agencies

  VMO and Yahoo team up to take CTV campaigns out of the living room

  OmniStream launches to connect connected TV with place-based DOOH buys.

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  Data

  Yahoo DSP launches new partnerships at CES 2025

  Miles Fisher: 'We believe this partnership represents a significant step forward in delivering a seamless and effective advertising experience across the growing...