It comes as the company continues to reassess its broader agency structure.
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
It comes as the MFA reshapes its leadership for the next phase of industry change.
Brands chasing reach, virality and creator hype may be overlooking credibility.
The pair will lead the advancement of strategic and planning product across Mindshare’s key accounts nationally.
The move signals the group’s intent to embed world-class leadership as it reshapes its business for the AI era.
Pure-play internet advertising is expected to climb to 83.5% by 2030.
Hey Siri, play 'Lost Without You' by Delta Goodrem.
They recorded US$6 billion in new billings and eight major global account wins.
Tim Micallef: 'This project is a true game-changer for Foxtel’s marketing measurement capabilities'.
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
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'I believe we are very well prepared, and certainly as well, if not better prepared, as anyone in our industry.'
Mark Read: 'The priority is to drive sustainable growth supported by an appropriate level of financial flexibility while balancing returns to shareholders.'
