Are Media, L’Oréal Paris and WPP Media have launched an integrated campaign across ELLE Australia’s ecosystem.
Hoyek will lead major clients including Lion, Uber and Commonwealth Bank.
The pair will replace Brad Palmer and James Lambert.
WPP reported A$5.7 billion in Q1 revenue, down 4.0 per cent like-for-like, while maintaining its 2026 guidance.
It comes as the company continues to reassess its broader agency structure.
With 65% of the open web untrackable, the media trade must pivot to protect privacy and reclaim our local audience data.
It comes as the MFA reshapes its leadership for the next phase of industry change.
Brands chasing reach, virality and creator hype may be overlooking credibility.
The pair will lead the advancement of strategic and planning product across Mindshare’s key accounts nationally.
The move signals the group’s intent to embed world-class leadership as it reshapes its business for the AI era.
Pure-play internet advertising is expected to climb to 83.5% by 2030.
Hey Siri, play 'Lost Without You' by Delta Goodrem.
They recorded US$6 billion in new billings and eight major global account wins.
Tim Micallef: 'This project is a true game-changer for Foxtel’s marketing measurement capabilities'.
