Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
Sam Geer, Anita Zanesco, Nick Hunter, and Eric Faulkner tell Mediaweek whether TrinityP3's State of the Pitch findings match their experience, and...
Darren Woolley says agencies shouldn't be treated like "just some commodity supplier to be rough-housed and beaten about."
Woolley on "processes that match the size of the prize," the "bug bear" of speculative creative work and media trading exercises, and...
Woolley: "Not all pitches are equal. We need to start identifying where the problems are."