Andrew Hicks: 'We took the opportunity to show up a little differently on TikTok, stretching our brand tone and personality to ensure...
It comes following Donald Trump's pledge to reinstate access before his inauguration.
Alessia Taddei: 'Partnering with TikTok we saw some of the highest engagement we’ve ever seen on the brand.'
Luke Waldren: 'We're now building creator-led content into our always-on paid and organic content activity.'
'Our partnership with TikTok and PHD was truly collaborative.'
See the top industry stories trending today.
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
Brett Armstrong: 'This year's finalists have shown just how powerful the platform can be for advertisers.'
While there’s no imminent ban in Australia, the uncertainty around TikTok’s stability is prompting brands to diversify their social media presence.
This growing interest has sparked global curiosity, among marketers and investors alike.
Brands should take the necessary steps to future-proof a real ban in 60 or 90 days time by taking the steps to...
