Media leaders are already backing it, but how will it impact platforms, publishers and everyday Australians?
It's an ultimatum in an ongoing battle over funding journalism.
Integral Ad Science has expanded its Total Media Quality coverage to include TikTok Search Ads.
It comes as the company embarks on a post-Kyle & Jackie O era.
The campaign marks a shift towards always-on, platform-native content.
New data argues that creator content is shifting from a brand awareness tool to a measurable performance channel.
eSafety says under-16s are still keeping or creating accounts, despite millions being removed or restricted.
The campaign generated more than 9,500 personalised videos, achieving a 99% completion rate.
AWL NSW and Saatchi are inserting adoption prompts into pet TikToks, linking to real animals.
It comes as the company agency builds out a new social offering and pushes into international markets.
See the top industry stories trending today.
Real, borrowed, or stolen?
Social commerce has matured from an emerging trend to a dominant force.
As new Symphony API features are rolled, Fabulate clients will be among the first to access them.
