Think holistically – don’t just buy audience numbers…buy impact
"Total News isn’t just the brand building powerhouse we know it to be, it delivers hefty bottom-of-funnel results, too"
The new figures show 20.6 million Australians over the age of 14 engage with news every month
Most read news brands are The Sydney Morning Herald, The Age, Herald Sun and The Australian
Total News represents all news brands across print and digital as well as standalone news websites
Newsprint recycling supported by Nine, News Corp Australia, Seven West Media and Are Media
• Digital and print news is 20.5 million Australians
• Plus: The top 10 news brands in Australia across print and digital
New report examines the myth that young Australians don’t engage with news
• Digital news maintains its position of strength with readership of 19.1 million
Ads in news are as good as (or better than) ads on YouTube
Industry to move to a ‘Total News’ readership metric from July 1
Largest cross-media advertising effectiveness study ever conducted in Australia
• The appointment is effective immediately.
