Agencies named cost-effectiveness, relevancy, and ROI as just some of the factors impacting their investment in regional media.
The inaugural event will include a series of digital panels and speakers, followed by an immersive gaming competition.
"With the national cost-of-living crisis and tightening ad budgets, these discounts support our indie agency sector and help to reduce critical business...
Sam Buchanan: "This program has made a huge difference to agencies' budgets and given them peace-of-mind as they operate in an ever-changing...
Vanessa Lyons said ThinkNewsBrands remains "committed to expanding this educational series across Australia".
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
Sam Buchanan: "We are already looking forward to next year!"
• IMAA GM Sam Buchanan also talks about the IMAA Academy, charity work, and the international exchange program.
"Everything we see is pointing to pre-2019 levels."
• The groups GM previews the world first project from the “5,000-pound gorilla”
