"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
"This focus on creating experiences within out-of-home through creativity has only gained more traction.”
Parker's addition rounds out Veridooh's international go-to-market team. He will work with the business on a fractional basis.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
"If you want to get a quality profitable outcome, you need to invest in good-quality media."
oOh! Media has reported its full year results for 2023, headlined by 7% revenue growth to $633.9m and a 10% jump in...
The integrated campaign will be seen across the Melbourne CBD and Sydney’s inner west and eastern suburbs until April.
Peter Larum: "There is no other motorsports circuit in the country that can deliver a holistic event approach"
Sophie Madden: "We Are The Changers’ articulates all the great things we do as an industry"
This is an increase of 11.9% from $485.7 million for the same period in 2022
“Three things brought me back to Veridooh; the people, the product, and the industry."
Max Eburne, CCO at JCDecaux, said: "Gen Z simply don't see Out-of-Home as an intrusion"
"The Awards not only celebrate hard work and creativity but also reflect the innovation and vibrancy of this dynamic sector"
