•Digital ad waste sits at 40 per cent of audited spend
• The most digital ad spend wasted in Q2 was on Google at $38 million
• Next&Co will work on SEO for New Aim’s online furniture brand Artiss and its B2B marketplace Dropshipzone
• Digital ad spend wastage figure between July and December 2021 was $104.3 million
• The superyacht company is owned by the Malouf family and run by Ellie Malouf
• The new Prometheus feature has been used by more than 125 brands
• The Next&Co Digital Media Wastage reports will be released quarterly
• The 1 April to 30 June report audited 115 brands
"We call ourselves the kings and queens of customer acquisition."
• Almost $3bn in digital media ad spend is wasted
