The claim has been filed by Lorrayne Mavromatis, who worked at the company between 2022 and 2025.
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Roy Morgan says 89 per cent of 6–13-year-olds watch the platform.
The collaboration marks MrBeast’s first-ever partnership with a consumer packaged goods company.
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"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
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