Sophie Madden: 'The finalists and winners of the MFA Awards represent the very best of change-making media thinking and effectiveness.'
The seven finalists for the award are from Initiative, Match & Wood, NewsCorp and UM.
Sophie Madden: "The Inspiration X presentations consistently strike a balance between being informative and entertaining, with a healthy dose of provocation thrown...
This year’s charity brief is Dress for Success NSW & ACT.
"I was wowed by the calibre of media thinking and the work that’s gone into delivering clear and powerful entries."
The Charity Cup aims to raise much-needed funds for youth charities and provide an opportunity for members of NGEN.
“Looking at advertisers, they have this level of vigilance around where the money is going, and how much return that is generating."
The updated guide includes new sections on influencer marketing, gaming, experiential, and evolving audio platforms.
"The industry purpose of 'We Are The Changers' has permeated agencies, and many of us are trying to think about reaching people...
Signature Judges were introduced at last year's MFA Awards to provide a strong advertiser voice to lead judging and ensure the focus...
Tony Hale isn't convinced a local Pitch Positive Pledge will work in the 'Wild West frontier' that is the local ad market.
The Seven Network also returns as the Grand Prix Sponsor, marking its 15th year of sponsoring the category.
MFA EX 2024 will take place in Melbourne on Thurs 5 Sept at The Timber Yard, and Sydney on Thurs 19 Sept...
Linda Wong: "The MFA Census reflects an industry in great health, with all key metrics showing signs of continued improvement."
