All posts tagged "Magna Global"

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  Data

  Total advertising revenue to hit AUD 30.5 billion in 2025: MAGNA 2024

  Across the broader APAC region, advertising revenues grew by +7.5% in 2024, reaching USD 289 billion.

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  Data

  Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact

  Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'

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  Adspend

  Local ad revenue to grow by 7.3% to $28.9bn: Magna

  Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.

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  Data

  Brands seek honesty over creativity and charisma: Snapchat and MAGNA

  The study found creators who routinely shared personal experiences and engaged with their audience's comments were perceived as honest and authentic.

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  Data

  Audience control of skippable ads on TikTok increases purchase intent and brand recommendation, Magna reports

  The Magna and TikTok research revealed the choice to watch ads creates a more lasting impression.

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  Data

  Mediaweek’s A to Z of 2023: T is for TV Measurement

  "2023 has been a real turning point."

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  Adspend

  MAGNA predicts 3.8% growth in advertising revenues for 2024

  Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.

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  Agencies

  New MAGNA study uncovers consumer perceptions of sustainability endeavours by brands

  Ros Allison: "Marketing and media now have a mandate to create new value in a regenerative economy"

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  Agencies

  MAGNA Global reveals Australia’s advertising market will grow by 4%

  Lucy Formosa Morgan: "It's been a slower start to 2023 with challenging global economic conditions"

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  Agencies

  Mediaweek Agency 50: MAGNA’s Lucy Formosa Morgan on driving positive change in the industry

  "Being recognised on this list is testament to the great team of people working alongside me"

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  Agencies

  MAGNA and Yahoo study finds media placement and creative work drive stronger ad effectiveness

  "No amount of great media can perform well if creative is mediocre"

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  Agencies

  IPG Mediabrands and MAGNA release data on Australian media in Media Responsibility Index 

  Lucy Formosa-Morgan: "The index provides invaluable insight for marketers making decisions re media spend"

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  Agencies

  Meeting of the Minds: Magna’s Lucy Formosa Morgan and Ashleigh Segalla

  Formosa Morgan and Segalla showcase their diverse perspectives, thoughts and opinions

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  Adspend

  Magna Global Forecast finds Australia’s advertising economy will reach $23.5 billion in 2023

  The overall forecast revealed traditional media is resilient through economic uncertainty but that social media stalled