From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual...
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers...
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
