Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
From birdwatching to music and candid storytelling, Australian creators leaned into positivity and authenticity in August, according to Fabulate’s monthly creator insights.
Lucy Ronald: 'We’re moving away from the quieter ‘day in the life’ clips and seeing creators really lean into high-energy, high-impact storytelling.'
Australian creators leaning into comfortcore, fitness and feel-good content saw standout growth in June, according to Fabulate’s latest rankings.
Lucy Ronald: 'In May, we saw some of the fastest-growing creators leaning into unique lifestyle content.'
Lucy Ronald: 'We’ve seen creators deliver double-digit engagement just by tapping into the power of audio and pairing it with strong visual...
Lucy Ronald: 'Australians always fall in love with MAFS and in particular the show often launches a number of the participants' careers...
Lucy Ronald: 'This month really saw ordinary Aussies who simply use social media to connect to audiences about their everyday lives.'
