Paterson will relocate to Sydney and start his new role with News in October.
Head of sales on outlook, targeting, strategy, and why News Australia doesn’t sell Foxtel.
“The real benefit is that your customers are able to shop right from the point of inspiration.”
"We understand that every marketer’s goal is to connect meaningfully with their audience."
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
News Corp's chair of the editorial board Mick Carroll will return as Olympic editor.
"I think our presence will be entertaining, and I think it'll be very insightful, as well"
Plus: Barrett's one message to advertisers going into 2023
News Corp’s Lou Barrett on advertiser feedback from new sales products
Lou Barrett: "Everyone is talking about attention, but it has to be quality attention"
News Corp online visitors spend 53% more time than its nearest commercial competitor
• How digital publishing strategy and bespoke solutions are helping
