The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
D_Coded is News Corp’s annual digital marketing event for clients, partners, marketers, media executives, and digital specialists.
News Corp's chair of the editorial board Mick Carroll will return as Olympic editor.
"I think our presence will be entertaining, and I think it'll be very insightful, as well"
Plus: Barrett's one message to advertisers going into 2023
News Corp’s Lou Barrett on advertiser feedback from new sales products
Lou Barrett: "Everyone is talking about attention, but it has to be quality attention"
News Corp online visitors spend 53% more time than its nearest commercial competitor
• How digital publishing strategy and bespoke solutions are helping
“There’s a huge amount of innovation being driven in our business"
• 'You’ve got to have a bit of theatre and make it fun for people'
