The internal promotion ends Kirsten Hasler's tenure and caps a nine-year rise through IKEA's marketing ranks.
If we add that samples will be free, does that make it sound more palatable?
Nothing says eternal commitment quite like promising forever under the warm glow of a Scandinavian floor lamp.
It comes as Paramount continues to lean into high-engagement formats that deliver both broadcast scale and streaming growth.
Why we're all drunk in love with Punch.
The campaign was curated by Havas Host and Mindshare NZ.
It marks the Swedish retailer’s first expansion into a new country since 2021.
IKEA is commemorating five decades in Australia by launching a limited-edition Meatball Party Pie, merging the Swedish meatball with the Aussie party...
Kirsten Hasler: 'Across the campaign there is a clear sense of Australianness achieved by celebrating people, places and scenarios that Aussies can...
Brains over brawn, but only one can win.
Tamar Hovagimian: 'These sponsorships are a win-win elevating both our show and the brands.'
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
Robyn Sefiani: 'Without genuine stakeholder insights, Australian businesses risk disconnecting from their audiences, potentially eroding trust.'
Pancho Gutstein: "We felt it was our responsibility to pull the team together and help a mate out. We’re serious about sleep…...
