She will join Google mid-year to lead the tech giant's marketing across AUNZ, replacing Aisling Finch who departed late last year.
"His expertise is perfectly aligned with Vudoo's mission to help clients benefit from the new paradigm shift in advertising."
The appeal of TikTok comes in its snackable, short, and sharp format.
The campaign follows the launch of the Google Pixel 8 Pro in October 2023.
The account was won in a closed pitch process with the incumbent, PHD.
News Corp, TikTok, Qantas, Bump
"Data drives everything we do."
Tracking Protection limits cross-site tracking by restricting website access to third-party cookies by default.
Jezebel, Kyle Sandilands, Shirvo, Broadcast rights, Hamish McLachlan
Participating clients will get access to the learning program to assess and improve third-party cookie deprecation readiness
The demand for codes of conduct is aimed at stopping big tech companies from dominating the market and behaving anti-competitively
Gaven Morris: “Innovation in newsrooms is not an option – it’s essential for journalism"
Mediaweek’s on the ground coverage of Wednesday at the Fast Company Innovation Festival 2023.
Google Australia managing director Mel Silva: "YouTube does it all"
