• 72% percent of those aged 55 to 64 described radio as “like an old friend”.
• Commercial radio audiences climbed 7.1% to nearly 12 million
The GfK Radio Pulse involved a representative sample of 2,240 participants
“People have continued to rely on radio for information and companionship"
• GfK managing director, ANZ, Dr Morten Boyer comments
• Australian radio remains the most popular choice for Audio
GfK has conducted the Australian radio ratings since 2014.
Results from the sixth GfK radio ratings survey of 2018.
Results from the fifth GfK radio ratings survey of 2018.
All day parts except evening were down at 97.3.
Surveys don’t get much better than this one did for Nova.
Share at Mix 102.3 pushed even higher despite breakfast easing.
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