OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.
Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the...
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
The group will develop practical guidance on AI applications across a number of key areas.
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
Gai Le Roy: 'The digital advertising market again achieved double-digit growth in 2024 sustained by an ever-increasing range of ad formats and environments.'
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for...
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI...
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for...
