"Toxicity amongst ourselves makes this multi-billion dollar industry smaller."
The bakers included Tony Hale, Peter Horgan, Chris Freel, Stephen Wright, Kerry McCabe, and Andrew Tuitahi.
Hunter Johnson: "We are at an inflection point for masculinity."
For the campaign, FTC has partnered with Paramount, Infinity Bakery, and Bloke Coaching.
"The media, as well as the advertising industry, have a huge responsibility in this."
Jasmin Bedir: "There is a need to bring men into the conversation"
"We needed a way to directly tell men that they are invited to any event being put on by their organisation this...
• The ‘Be the Change’ campaign was created to help shift the gender conversation
• Be the Change is aimed at men to help women drive industry and wider community change
