CMO Adam Issa, and Emotive CEO Simon Joyce tell Mediaweek how they managed to toggle nostalgia with the immediacy of today.
Emotive’s ‘Who Can Resist?’ campaign promotes El Jannah’s new $14 Legendary Lebanese Lunch range.
The agency will manage El Jannah’s organic social channels across TikTok, Instagram, Facebook and YouTube.
Shahram Ghaffurian: 'We’ve been working with both organisations for quite some time, as we’ve undertaken vigorous reviews of their marketing activity.'
Adam Issa: 'Poem's deep understanding of our culture will help us stay true to our roots while turning up the heat in...
El Jannah's head of marketing called the collaboration a "significant milestone in enhancing the brand's presence and digital footprint."