From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean...
Adrian Flores: 'Twisting classic toy tropes to create an arresting campaign about e-scooter safety creates a distinctive mnemonic that lives on in...
The scope of work includes strategic, creative, digital, and social for brand and tactical campaigns as part of an Agency Village.
Geoff Ikin: 'This campaign is all about celebrating the festive season in its many forms; embracing the fun, the unexpected, and even...
The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone...
Adrián Flores: 'These promotions recognise some truly phenomenal talents who will no doubt continue that legacy.'
Ant Phillips: "The six part adventure and interview series is the beginning of Great Northern’s move into entertainment and we’re excited to...
Simon Wassef: 'We are reframing strategy for a new era in culture, marketing, experience and technology with these world-class talents.'
Ronkoske joins after five years at Clemenger BBDO Melbourne, where he was most recently strategy partner.
"It wasn’t until I received a current disclosure first-hand that I realised how important it is to be prepared for these conversations."
Plus: Ben Miles' promotion, Alexandra Bliekast leaves News Corp, Snap's Dina Bailey joins Time Out.
Mason will collaborate with chief strategy and experience officer Simon Wassef to help brands participate in, and experiment with, culture.
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
