• Head of commercial strategy Andy Walsh on launching, Red Bull, and Kendrick Lamar
• Lamar has just dropped his fifth studio album, Mr. Morale & The Big Steppers
• The campaign aims intercept busy Gen Zs and Millennials in their everyday commutes
• Emily Copeland, CADA general manager, on the details of the rebrand
• From 4pm 31 March, The Edge will expand to its new national platform, CADA
