“Regional Australia is truly at an inflection point this year, as the pandemic has resulted in many people reassessing their lives"
“The Boomtown collective is dedicated to furthering education among media agencies and marketers"
• The Boomtown Masterclass education initiative moved to an online format
Marketing expert Gaye Steel will facilitate the masterclasses
• Boomtown to launch education program and media first industry portal
• Boomtown unites the country’s leading media companies
• There were six finalists in the Boomtown Challenge
• The winner will be announced on October 8 at Sydney’s Beta Bar.
• Deal of a lifetime as advertisers look to reach regional Australians
“It is a prize that will move the needle for the advertiser who wins”
• The competition is calling on submissions for a media strategy that speaks to 8.8 million regional Australians
• Zenith explores why media agencies sometimes don’t visit Boomtown
News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
