Mediaweek caught up with PHD's Hugh Davidson, Katherine Pochroj from EssenceMediacom, Sebastien Kriegel from UM Australia, and Avenue C's Paula Lopes.
Under the partnership, Magic will manage Amazon ads for Swann in Australia, the UK and the US.
Amazon reported an annual advertising spend of USD$20.6b in 2022, up from 2021’s USD$16.9b.
Paul Kent: The launch “brings even more competition within the streaming TV landscape.”
Paul Kent, Andrew Hammond, and Blake Gorman were all involved with the launch of Amazon's ad tech capabilities in Australia.
The Vault is presented by Gavin Rubinstein, the real estate agent best known for his role on Luxe Listings Sydney.
According to multiple industry sources, local pitch meetings began across the past week.
Mediaweek understands the e-commerce giant is looking for launch partners
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
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"We've been clear on our anti-siphoning position"
"Data drives everything we do."
Podcasts remain Australia's fastest-growing mass media
Gerry Harvey, Fox News, BBC Studios ANZ, Russell Brand, Studio 10 axing, Q+A, Matt LeBlanc