Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
"AI might be efficient, but humans are sceptical."
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
Loni Stark: "Adobe Content Hub jumpstarts this process by providing a user-friendly interface for any individual to find and remix brand relevant...
“Dove has always stood for real beauty, and our commitment to never using AI in our ads underscores our dedication to authenticity."
Things have been hotting up in Cannes, and AI is the subject of all the sordid gossip-mongering.
Mandi Wicks: "When robust, fit-for-purpose AI tools are used responsibly and under human supervision, AI has the capacity to enhance rather than...
Cheng Lei, Michael Lee, Scott Morrison, Abuse of NDAs, Seven News, Washington Post
Russell: "We’re embracing automation tools to supercharge creative output; however, artificial thinking will never replace the best ideas, creativity, relationships, and people."
66% of New Zealanders and 64% of Australians said AI makes them nervous.
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media,...
In pitches, "agencies readily discuss AI and its benefits [but] the tangible proof points at this stage are few and far between."
